Inattentional Blindness : Do You See Any Brands in the World Cup?
Do you still remember that Lionel Messi had a penalty kick saved and Iceland held on for a 1-1 draw against Argentina at the World Cup? Yes, of course you can recall this exciting moment. But, can you also recall the brand behind the soccer gate? Is it a Chinese brand? And what was the logo on the team shirt of Cristiano Ronaldo , adidas or nike ? Not surprisingly, you can’t remember it. You just can’t see the logos even though they are so obvious in front of your eyes. We call this phenomenon “ inattentional blindness ”. Inattentional Blindness: Looking without Seeing Research shows that we rarely see what we are looking at unless our attention is directed to it. (Mack A., & Rock, 1998) Think about it. Everyday, you are walking the same route to office, have you ever noticed if anything has been changed on the street? Skoda Fabia has created an interesting attention test (it’s actually an ad). Watch the ...