Winning in China Marketing

A friend of mine from Vancouver Canada was so excited to hear that cross-border e-commerce is a good opportunity for foreign brands to enter the Chinese market even without setting up a local business entity in China.   Stacey is the Chief Scientific Formulator of Planet Earth Supplements (or PES) which is a healthcare brand selling extremely good in North America and Europe. She told me that the health supplements, made with pure and natural ingredients, are planted on their own organic farms - probably the only natural supplement company in the world to develop products in such traditional way. She expressed strong confidence that natural herbal remedies should be well accepted by Chinese people. A good product sells itself? It is widely believed that merely making one’s brand available to China’s enormous consumer base will automatically translate into sales. This perception is often based on the outdated idea that the Chinese consumers are eager to buy any ...