Unlock The Buy Button Inside Your Customers’ Brains.
People all like to think of themselves as in control of their decisions and behavior. We believe that we should know why we do what we do. In fact, we always make a decision unconsciously, and then we either use a conscious argument to support that decision or we just act on that decision without even being aware of what’s happening. “98% of what the brain does is outside of conscious awareness.” —Michael S. Gazzaniga In traditional marketing, we conduct market research in an attempt to figure out what customers want and how they think. Based on their responses, we develop our products and marketing strategies to sell. However, conventional research depends on the assumption that people can accurately report their values, needs, and motivations - it’s indeed not very true and even misleading. Why Neuromarketing Is So Important? I’m doing marketing for many years and it’s my job to know and understand customers. ...