10 Key Findings Marketers Must Know about Short Videos Douyin vs Kuaishou. Quick Summary of Tencent Research Report.
In short video market, two major market leaders, Kuaishou and Douyin, have already reached 100-million user milestone in China. Douyin is growing drastically and catching up with Kuaishou in recent half year. In my previous article, I have shared some thoughts about Douyin for marketers after attending its marketing conference in Shanghai. Douyin Reaches 100 Million Daily Video Views. 4 Tips for Marketing on #Douyin Penguin Intelligence (Tencent Research) just releases a comprehensive user study for Douyin and Kuaishou today (in Chinese). The research is conducted by interviewing 1080 Kuaishou users and 1104 Douyin users, while 630 users have both apps. This report is important for marketers to understand the short video battlefield and to help you evaluate more objectively, especially if you are going to use short video for your future content marketing. Here I’ve picked up the 10 most important findings that marketers should know: ...