Winning in China Marketing

I have been running several startup projects in recent years, such as developing WeChat applications, local and overseas e-commerces, and opening a yoga studio in Shanghai.   In China, startup a new business is never an easy task.   The market is almost monopolized by BAT, not to mention thousands of like-us startups operating lost-money business models.   Making a nice business plan ppt can never guarantee success.   An idea by itself is worthless.   An idea combined with strong local execution can have a chance to survive . For a startup, we face the challenge of survival.   Initially, we always need to sacrifice profit to gain a user.   In long run, we have to prove our business model can make profits.   From zero to one, entrepreneurs first have to solve the two fundamental issues: 1. How to attract people?    2. How to induce them to buy and make profit? You may have heard the quote that “ if you can’t...